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Client

Natura


Agency

SalveTribal - 2015


Project

Once a year, Natura develops a special 3-month campaign to push the sales of its make-up products. In 2016 the challenge was not only to advertise their whole product portfolio, but also to promote more interaction with the public.

We came up with the “101 beauties” concept. 101 as a metaphor of infinity. 101 representing the miscellany of women and their beauty. 101 to show the diversity of make-ups Natura has to offer.

 
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Instead of having the usual one campaign ambassador we had 101 different ambassadors. After all, we wanted to represent the plurality of Brazilian women. Together with them we developed 101 make-up tutorials to promote the Natura products.


 
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Interactive booth created for SPFW (São Paulo Fashion Week).
With the make up in the booth people could create their own tutorial and write a message on the mirror with a special lipstick. The tutorials and messages would be uploaded on Natura's social channels, adding more content and diversity.


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