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Client

ABESO (Brazilian Association for the Obesity Study) and Ministry of Health


Agency

141 Soho Square - 2010


Project

In Brazil 50% of children are considered obese. With this alarming statistic, ABESO together with the Health Ministry contacted us to create an awareness campaign towards the whole family.

The main point of the campaign was that nourishing education starts at home; kids usually become obese because their parents also have poor nourishing. 

 
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Child obesity begins in the adult


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