Facebook + Passarela (one of biggest fashion retailers in Brazil)


Señores - 2015


Passarela is one of the main fashion retailers targeting middle social classes in Brazil. But they were struggling on their social channels and online platform. So they asked Facebook for help to increase the number of followers and interactions on their page and convert into sales on their website. 

Facebook approached us to work with them building the strategy and concepts. We started with a minor rebrand, with a friendly typography created specifically for them, a color palette and tone of voice for their social channels.


We developed different themes to meet their goal: the idea was to show their product diversity, inserting in scenes their audience would immediately identify with.


Passarela became the 2nd biggest digital fashion brand in Brazil and their website became their main sales channel.

Facebook became a constant partner, inviting us to work with them on several other projects.