GSK - GlaxoSmithKline
McCann Health - 2015
Rhinitis in a big problem in Brazil, specially in dense urban capitals like São Paulo and Rio de Janeiro. GSK wanted to promote Avamys with a public awareness campaign about the problem.
Avamys concept was "Go Beyond"; combining technology, comfort and convenience. In Portuguese the word for nasal congestion is similar to traffic congestion. So we created a campaign inspired by Waze, the tool most people use when a major congestion happens.