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Client

GSK - GlaxoSmithKline


Agency

McCann Health - 2015


Project

Rhinitis in a big problem in Brazil, specially in dense urban capitals like São Paulo and Rio de Janeiro. GSK wanted to promote Avamys with a public awareness campaign about the problem.

Avamys concept was "Go Beyond"; combining technology, comfort and convenience. In Portuguese the word for nasal congestion is similar to traffic congestion. So we created a campaign inspired by Waze, the tool most people use when a major congestion happens. 

 
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Avamys keeps the breathing roads always open


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During the world allergy week in April people could change the regular voice in Waze to a nasal voice. 

In the end of the route the voice would inform about rhinitis, the symptoms and how to treat.