Natura (N°1 cosmetics brand in Brazil)
SalveTribal - 2016
Natura is known as a female brand and this was the first campaign in the history of the company focused on men. Until then, Natura only advertised to women.
They wanted to celebrate what be a man means, but without being chauvinistic. Traditional media weren’t working so they came to us to create a digital campaign that could tell a story and more importantly interact with men in a more meaningful and inspiring way.
From that, we decided to celebrate each man'sunique journey. With the insight that each person has a different journey made by their life’s choices, we invited Daniel, Marcelo and Alan to share their own stories while an artist created a beautiful canvas representing their life’s journey. At the end, we invited the public to design their own journeys on an interactive platform.