Client

Natura (N°1 cosmetics brand in Brazil)


Agency

SalveTribal - 2016


Project

Natura is known as a female brand and this was the first campaign in the history of the company focused on men. Until then, Natura only advertised to women.

They wanted to celebrate what be a man means, but without being chauvinistic. Traditional media weren’t working so they came to us to create a digital campaign that could tell a story and more importantly interact with men in a more meaningful and inspiring way.

From that, we decided to celebrate each man'sunique journey. With the insight that each person has a different journey made by their life’s choices, we invited Daniel, Marcelo and Alan to share their own stories while an artist created a beautiful canvas representing their life’s journey. At the end, we invited the public to design their own journeys on an interactive platform.

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The public response was so good that Natura decided SalveTribal would be their digital agency. Becoming the biggest and most important client inside the agency.  


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