Natura (N°1 cosmetics brand in Brazil)


SalveTribal - 2016


Natura is known as a female brand and this was the first campaign in the history of the company focused on men. Until then, Natura only advertised to women.

They wanted to celebrate what be a man means, but without being chauvinistic. Traditional media weren’t working so they came to us to create a digital campaign that could tell a story and more importantly interact with men in a more meaningful and inspiring way.

From that, we decided to celebrate each man'sunique journey. With the insight that each person has a different journey made by their life’s choices, we invited Daniel, Marcelo and Alan to share their own stories while an artist created a beautiful canvas representing their life’s journey. At the end, we invited the public to design their own journeys on an interactive platform.


The public response was so good that Natura decided SalveTribal would be their digital agency. Becoming the biggest and most important client inside the agency.